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The idea of beauty has come a long way. Media has played a big role in defining beauty standards and what can be considered beautiful or not. Over the years, this has conditioned consumersí minds with...

  When it comes to innovation, we’re not only talking about corporate strategies or marketing initiatives; we’re also talking about social welfare. Geoff Mulgan recently presented the state of the fie...

What do Neil H. Borden, who published The Concept of the Marketing Mix (1964), Philip Kotler, who co-authered Broadening the Concept of Marketing (1969), and Theodore Levitt, who wrote about The Globa...