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Testimonial The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collec...
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© 2016, Dr. Gordon C. Bruner II. The copyrights for the books, individual scale reviews, and the website are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC...

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Testimonial Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that...