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Instituteforpr.org: Institute for Public Relations | The Science Beneath the Art of Public Relations Online
Previous Next LATEST RESEARCH Read More UPCOMING EVENTS IPR SIGNATURE STUDIES MORE SIGNATURE STUDIES CENTERS AND COMMISSIONS OF EXCELLENCE Behavioral.
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Institute for Public Relations | The Science Beneath the Art of Public Relations
The PR Journal is the PRSA and IPR’s free, open-access, peer-reviewed scholarly journal designed to bridge the research gap between the academy and the practice.
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Why is Measuring What We Do Still a Challenge? | Institute for Public Relations
* released the results of a global survey that found reach (68%), impressions (65%), and content analysis of articles (64%) were the most frequently used measurement and evaluation metrics. Unfortunat...
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The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder
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