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Points are NOT Rewards The guys at Decode the Game recently posted a video drawing a distinction between a “reward” and an “award.” For them an a ward is something that a designer delivers to a player...

Cognitive Biases Have something you want us to write about? Tell us at BlogIdeas@freeplay.co Enable Thriving We are a team of experts in Human Behavior and Machine Learning. This blog is our thought...

Habit Design In the last post in this series, I introduced triggers. We saw that a habit is the pair of a trigger and the behavior it triggers. All of the triggers a user is exposed to compe...