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Blog.jimnovo.com: Marketing Productivity Blog | Moving from a Low Accountability to a High Accountability Business Model Online

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Marketing Productivity Blog | Moving from a Low Accountability to a High Accountability Business Model

Topic Overview Hi again folks, Jim Novo here. How do you handle the measurement of “likely to purchase” when there’s a built in cycle of purchase as a “member”, like in a book club or other auto-deliv...
PRIZM Clusters Not as Predictive as Behavior | Marketing Productivity Blog

August 2007 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel free to leave a comment. ...

Is Your Digital Budget Big Enough? | Marketing Productivity Blog

At a high level, 2014 has been a year of questioning the productivity of digital marketing and related measurement of success. For example, the most frequent C-level complaint about digital is not ha...