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FAQ — mBid

1. What are the advantages of running mBID? Since mBid runs in the header of the page, it has an opportunity to evaluate the publisher’s inventory before any ad server call on the page. This ultimatel...
Implementation — mBid

Implementation The mBID implementation is carried out in two distinct phases: page deployment and ad server configuration. Both phases can be executed in parallel, but both are necessary in order to t...

About — mBid

The Technology: A Brief Summary The mBID header bid management platform provides publishers with an unprecedented level of control over who can buy, what those buyers can see and do, and how they can...